The Concept

noun: twenty-four (origin French)
reference: twenty-four hours in the day

Vingt Quatre (VQ) embodies today’s fast paced and multidimensional person. It is a contemporary brand that is built on the principle of seasonless pieces that transition you through your 24-hour day.

Each series is characterized by designs that are relevant in every season, creating and adding to your personal wardrobe.

VQ represents an influential statement about Urban Nomadism as a lifestyle, personifying your identity through clothing, and focusing on a mission of social change and the ability to empower.

The Design Philosophy

The design philosophy of VQ is inspired by the essence of minimalism with a pronounced attention to detail. Each piece is carefully crafted to create an elevated product for our customer, centering on the importance of form and functionality.

Our design focuses on modern luxe where dualities work together: masculinity and femininity, structure and fluidity, aesthetic and function. Through these contrasts in design we aim to achieve a timeless sensibility.

We source high quality woven blends, cut & sew knits, and ethically sourced shearling and lambskin from a variety of European & American fabric mills and tanneries. We work very closely with our sample room in Italy and New York to ensure impeccable fit and craftsmanship.

The Story

VQ was founded in 2017 by sisters Sumaiyah, Humairah and Tehmina, whose diverse areas of study and experience include Design, Finance and Organizational Psychology. With their collective expertise, the conceptual evolution of VQ began.

VQ is inspired by the ‘Contemporary Urban Nomad’, creating roots from movement and wanderings, whilst remaining authentic to the essence of one’s identity.

The sisters’ personal narrative is reflected in the brand ethos – born and raised in the Middle East and living in New York, they embody the parallel lifestyle. They are constantly influenced by different cultures, places, and people and they draw inspiration from the multicultural metropolis that surrounds them.

Giving Back

We are very excited to have teamed up with The Citizens Foundation, USA (TCF-USA), A 501 (3) charitable organization that raises awareness and funds for educating underprivileged children.

We will donate a portion of all our proceeds to TCF-USA, enabling the education and growth of these children.