Lookbook:
Series 1

SERIES 1 CAPTURES THE ELEMENTS OF THE URBAN NOMAD, SHOWCASING THE EVOLUTION OF ONESELF THROUGH TIME. INSPIRED BY THE STRUCTURAL FOUNDATION OF MORSE CODE, THE DESIGN ELEMENTS FOCUS ON LINE BREAKS SEEN IN THE STITCH DETAILS, AND USE COLOR BLOCKING TO CREATE A CONTRAST OF POSITIVE AND NEGATIVE SPACE. THE RELATIONSHIP OF SPACE AND TIME SYMBOLIZES THE BRAND’S ENERGY AND PERSONA.

CREATIVE DIRECTOR: Sumaiyah Akhtar
ART DIRECTOR: Sameer Abdel Khalek
PHOTOGRAPHER: Clifton Prescod
HAIR & MAKEUP: Madison Personette
MODEL: Jelena Salikova
STYLIST: Nikita Dodani